Improve your work life immediately by understanding the following: ∙ Business communication is making the truth fascinating. ∙ Today, buyers no longer want you to tell them how great your product or service is. This is because unfortunately, the majority of people have developed an automatic defensive reaction against perceived self-promotion. So how can you tell them about yourself and your business? You build credibility, earn trust, and wait for them to ask you. ∙ What's the best way to earn the trust and confidence of others? By being trustworthy and letting them see it. In other words, by first practicing honesty, integrity and fairness, and second writing/talking about it online. Happy endeavours to you!