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IPG MEDIABRANDS
WHAT I NOTICED
• Livecommerce, Influencer Marketing, and Social Media are 3 key growth drivers that high profile brands in APAC are investing in.
• The most successful teams are set up to check in on social conversations 3 times a day and to react on fast moving trends within 24 hours.
• When combined with brand-crafted content, creator-crafted content delivers a powerful boost in consumer trust.
IPG MediaBrands APAC's Singapore based content studio wanted to strengthen 💪 its in-house capabilities through external creative support.
I helped them flex.
Supporting the in-house creative team at IPG MediaBrands APAC's Singapore based content studio, I produced content for multiple social media campaigns for high profile brands.
Key projects I worked on include: UNIQLO’s IG and TikTok reels targeting young Singaporean professionals; TeamSG’s “One Team One Dream” 360 initiative inspiring national pride around local athletes; MSD’s cervical cancer awareness drive; and YSL Beauty’s “The Secret Code” campaign, using nano-influencers to boost organic brand visibility.
In addition, I collaborated with the Head of Agency to develop newsletter and podcast content for internal agency channels.
