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DELOITTE
WHAT I NOTICED
• Personal branding and executive thought leadership are effective growth strategies for businesses of all sizes.
• An external perspective is useful for transforming complex and corporate messages into compelling stories.
• There's no such thing as a 'boring' product or service.
Deloitte Finland aimed to jumpstart🪫 its YouTube, LinkedIn, and Instagram presence by showcasing thought leadership and expertise.
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I revved things into gear.
Deloitte Finland aimed to establish and grow new marketing channels to showcase executive thought leadership and expertise. The content featured corporate professionals discussing topics such as strategic consulting, financial advisory, risk management, and insights into global business trends.
The goal was to position Deloitte as industry leaders while educating viewers on best practices.
I led the end-to-end creative production for the YouTube videos, and managed the studio for live webinars and town hall meetings.
