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IMMERSAL
WHAT I NOTICED
• Most people in a new market don’t yet realise they have a need. Effective content communicates pain points and future implications.
• Proof of concept, user testimonials, and case studies are essential for building trust.
• Tech marketing is continuous learning and reframing. There’s an ongoing need to reposition and re-educate.
Helsinki-based software company Immersal needed to build👷♂️ brand awareness and increase adoption of its software in a very niche market.
I laid the groundwork.
I led a marketing campaign for Immersal, a Helsinki-based software company, to build brand awareness and increase adoption of its software in a very niche market.
Since the challenge of B2B tech marketing is that the product’s value is not instantly visible, I leaned into content heavy communication, rather than ads, in order to educate the buyer.
Thought leadership content, community engagement, and partnerships with industry experts increased visibility among early adopters.
After positioning Immersal as a pioneering force within the XR community, I supported the company’s pivot from augmented reality software to visual positioning technology by creating the bold tagline “The Most Versatile Visual Positioning System in the World.”
